Hello, my name is Urban. I’m a systems-oriented engineering leader focused on modernizing software delivery, product platforms, and design systems across startups, consulting environments, and large enterprise organizations. My work centers on building scalable technical systems that improve engineering velocity, maintainability, and delivery consistency, helping teams move faster and ship more reliably.
I’ve helped organizations navigate major technology transitions spanning the early web, mobile, cloud platforms, design systems, and now AI-assisted software development. At Oracle, I led platform modernization initiatives across OCI and JET while remaining deeply hands-on in architecture, implementation, developer experience, and testing infrastructure. Earlier in my career at frog, I worked on everything from early enterprise design systems at GE to operating system prototypes and gesture-based interaction models for Nokia and Qualcomm during the early capacitive touchscreen era, as well as in-field research and mobile communication concepts for the Nike Foundation’s Girl Effect.
My background spans engineering, architecture, design systems, and organizational transformation, with a consistent focus on reducing friction, accelerating iteration, and modernizing how teams build and ship software. More recently, I’ve been integrating AI-assisted workflows into prototyping, architecture exploration, development, and software delivery while maintaining high standards for technical quality and system design.
Specialties: Product Platforms • Engineering Management • Software Development • Design Systems • AI-Assisted Software Delivery